Venison - The Cervena Appellation

Cervena is the trademark for New Zealand Natural Tender Venison. In order to clearly identify the unique and pure properties of venison from this geographical area, New Zealanders have associated their venison with a specific 'appellation' called Cervena, much like the vintners in France have done for their wines. The requirements to be labelled as Cervena are geared towards maintaining tight quality control, resulting in consistent and high quality throughout the year.

Cervena Requirements

• Raised 'free range' in New Zealand and fed natural grains
• Raised naturally, without administration of hormones or steroids
• The animal must be under three years of age
• Animals are transported by accredited companies
• All processing plants are accredited to ISO 9002 international standards
  

Cervena Qualities

• Consistent flavor and texture year round
• Mild and distinctive taste (not gamey)
• Long shelf life due individual vacuum packaging
• High yield per cut (requires minimal trimming)
• Tender, moist texture
• Healthy and lean
• Easy to prepare

Learn More

To read out more about the Cervena appellation, you can visit www.cervena.com, or call us and we will be happy to discuss the benefits of serving fresh Cervena.